Small screen, big heart
The core values of Rajshri remain the same, says Sooraj Barjatya
Eyeing new vistas Sooraj Barjatya
“C inema is going out of the reach of common man. At one time, films were a source of affordable entertainment even for small-time businessmen and clerks. Now, with the steep rise in admission rates due to multiplexes, cinema is going beyond the means of common man. It’s time then to shift focus to television which is becoming a preferred and affordable means of entertainment,” feels noted film director Sooraj Barjatya.
Rajshri Productions has been known for decades for giving family films with traditional Indian values. The production house has now ventured into television to tap the same middle-class audience with its unique brand of soaps.
Talking about their new serial “Yahan Main Ghar Ghar Kheli”, which is being premiered on Zee TV, Sooraj says, “Though we have shifted focus from films to television, the core values of the banner shall stay the same. Our films are family oriented, show the aspiration of the middle class. I am very much excited with the episodes and the show will definitely touch audiences’ heart as it has got a strong soul. I asked Aloke Nath to do a role that will remain in the memory of the audience forever, even more than Haveli Ram of ‘Buniyaad’. There are some shows with which you get involved and some where your soul gets involved. This show is one of them.”
Though Rajshris have come to television, they are not bidding adieu to films. They have three films lined up for 2010.
Though Sooraj Barjatya will not be directing any one of them he will supervise the projects. One of the films will also launch his niece as a director.
S.M. AAMIR
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