For a soft cover
The Hindu : AKRI – A.K. Retail Inc. presents Maishaa, a luxury home fashion textile brand. Maishaa is a “very high end” product that is available at the Home Stop.Impressed by the brochure and the massive picture display in it you find yourself on the way to the Home Stop to experience Maishaa. But to your disappointment, you find a rather plain looking shelf with neatly packed sheets, duvets and pillow cases and other products of Maishaa stacked inside transparent plastic bags on it.Maishaa means life, explain the makers, so the ides to help them bring life to your home décor with these products, they explain. But the products are priced really high. Quilt covers come in three designs and are priced at Rs. 13,495 each, pillow covers come at Rs. 1,795, bed sheets (queen size, Rs. 6,995 and king size, Rs. 8,195). So what’s so special about these products that they are so highly priced?Well, first they come in Egyptian cottons, which is imported while other collections come in extra soft fabric. One collection that is made from this “extra soft” fabric is the Softmante Collection. This range is “softer than silk”. “It is made from Sofin, a micro filament man-made fibre, created by Toray Industries Inc. It is said to be four times finer than silk and eight times lighter than cotton,” explain the makers. The Softmante collection is also said to be germ and odour free and since it is made to “Swiss sanitised finishing, it is also wrinkle free.”Another thing about Maishaa is that the thread count is high — 650-thread alignment per 10 sq. cm. The only solace about buying these products is that the product is long lasting and it can “be hand or machine washed and need not be dry-cleaned every time”.The collection comes in varied hues. It starts with earthy and soft pastels and then goes on to bright contrasting…More
