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The Hindu : Something good is cooking for Indian kitchens, hopefully. After a barrage of the foreign companies coming over to take advantage of the booming modular kitchen market in India, the Indian companies too don’t want to be left behind. The advantage for the Indian companies is in the pricing though. Take TTK Prestige Limited, for instance. In the market for the sixth decade now, and awarded the ‘Superbrand’ status for its Prestige brand, the company is all set to explore the nook and corner of the kitchen and tackle the kitchen space for home improvement.The week saw TTK Prestige launch its modular ‘Kitchen Boutique’ in hometown Bangalore, the company’s second retail venture after the Prestige Smart Kitchen outlets. The endeavour is an exclusive retail initiative that showcases a gamut of designer modular kitchens in a variety suitable to the pockets of both the economy class and the rich with quality features. TTK’s 180 Smart Kitchen outlets with kitchen appliances are already running in 110 cities across the country.For booming salariesSays T.T. Jagannathan, Chairman, TTK Group, “In a country where the environment is friendly, with IT salaries filling up the young graduate’s pockets, the ever busy professional faces a time crunch and isn’t going to run to a carpenter. One has to visualise the growing economy and take advantage of the situation. This is the right time to help professionals with choices and since we are old chefs conversant with the kitchen space, we ventured into hard core space-build with our modulars. After all, weren’t we the pioneers of pressure cookers and split-level duplex gas stoves?”“Retail is the hottest sector and this is another platform to showcase our product portfolio,” said S. Ravichandran, MD, TTK Prestige.Chandru Kalro, Executive Vice-President, TTK, said, “Our offer would suit the Indian sensibilities in the kitchen more and that is what we are trying to address.”The real estate boom is another factor…More