Master of all trades
The Hindu : ned up opportunities in fields which are not or least related to the sector. How else would you explain the increasing market for art in relation to the real estate growth?
If what S.R. Magar, Managing Director, Magnitude Gallery, says is any indication, then the trend is definitely there for all to see. He says that some builders want to have a tie-up with his company in order to cater to their clients.
The company, which is five years old, aims to make art affordable for all, including the middle-class. “We sell in the Rs. 30,000-35,000 range, enabling change of the piece of work after someyears, if possible,” says Magar. “Our aim is to refresh the ambience.”
But there are paintings or murals available for even Rs.1 lakh here. Clients with independent homes usually opt for murals in the 8 x 4 ft dimension in that price range. Those who live in villa-type residential units usually opt for paintings that are unique and suit their interiors.
Economy series
“There is an economy series too, which is preferred by middle-income customers, and they usually come in 1.5 x 2 ft or 1x 1 ft or 2 x 2 ft sizes,” says Magar. For exterior purposes in residential units, those created on imported ingredients with fibre are available, he adds. Apart from what is available in the gallery, customers can also get their piece of art work customised according to their likes and preferences. “We sit with the clients, talk to them, understand their needs, and depending on their specifications, create original thumbnails. After showing it to them and fine-tuning, we go in for the final product,” says Magar. Right from framing, the art piece is customised. Framing depends on the budget. Since no reprint or reproduction is available, customers can be rest assured that “they have a unique piece” on display at home, adds Magar. “We charge a…More
